How to Engage Customers Through Event Marketing
Event Marketing can really make the difference. Is that type of marketing that brings companies closer to their customers. Event Marketing strategy consists in the idea of face-to-face contact between companies and their customers, at exclusive events including trade fairs, product promotion, contests, and parties.
Through an event, your customers get to see and touch your products, and see the face behind your business. Customers can also ask questions about your product, thing that they can’t do this while watching a TV or a radio commercial. Event marketing is a tool that can help you build a closer relationship with both your potential and existing customers.
As effective event marketing can grab a lot of attention, get you new customers and also ensure the loyalty of your existing ones, you might consider to do an event in order to promote your brand.
How to engage customers?
A general answer might be: providing them value. Through an event marketing campaign, brands not only advertise their products or services, but also provide value to participants like a free sample for example. According to a study, approximately 58 % of event marketing participants purchased the advertised product after this kind of event.
Sounds great, right? But event marketing is about face-to-face contact...human contact. Therefore, you will need the right people to have a really successful event, like brand ambassadors or event hosts. New View Management Group modeling agency provides in Columbus, OH, hosts and hostesses, product specialists, brand ambassadors, product sampling, for a truly effective event marketing. For example, product sampling will be a different experience for your customers, as they will actually have a conversation with someone about that product.
For those who arrange, for example, a fashion show, New View Management Group agency offers promotional models and trade show models. The agency can also help you spreading the word about your upcoming event and about the launch of your new products. And don’t forget that a lot of marketing specialists say that word-of-mouth is the best ad!
